The FAMU Rattler Roundup was an experiential activation designed to tackle declining enrollment at Florida A&M University. Created in collaboration with my peers, Gina and Rachel, this project reimagined student recruitment by transforming it into an immersive, high-energy experience that connected directly with prospective students.

Rooted in the pride and legacy of FAMU, Rattler Roundup was more than just an enrollment push—it was a celebration of culture, community, and opportunity. Through interactive events, storytelling, and brand engagement, the activation made prospective students feel the energy of FAMU firsthand, turning interest into excitement and applicants into future Rattlers.